Naming, Blaming, and Fading

You have no doubt heard by now of the drive to remove the Zuckerberg name from the San Francisco General Hospital and Trauma Center. The new building was made possible in part by the $75 million contribution from Facebook CEO Mark Zuckerberg and his wife. But lately Mr. Zuckerberg’s name is MUD. Or at least he’s picked up some on the soles of his shoes, largely because of the Cambridge Analytica scandal and the seemingly cavalier way in which Facebook handled users’ information.

It’s hard these days to get a name to stick on things. In the San Francisco Bay Area, the home of the Giants ballpark has had three names since it was built: Pac Bell Park, SBC Park, and now AT&T Park. For a while, the late legendary Candlestick Park was Monster Park, after a prominent manufacturer of electronic cables.

Events change names, too. I spent some time in Palm Springs, in  an area that is the site of  many. The now-well-known Palm Springs International Film Festival, for a number of years, was known as the Nortel Networks Palm Springs International Film Festival, and an annual film achievement award was even named after the sponsor company’s CEO. Nortel went bankrupt a while back. The women’s golf tournament once known as the Colgate Dinah Shore is now called the ANA Inspiration. The Bob Hope Desert Classic became the Bob Hope Chrysler Classic, and then his name fell off.

It’s one thing when names just fade into history, and another when history turns on them. The famed Woodrow Wilson School of Public and International Affairs at Princeton University almost lost its name when it was determined that President Wilson was something of a racist. These days, many iconic figures of the past have been found to have had unacceptable flaws or were simply on the wrong side of history. Maybe the safe thing to do is not to name anything after anyone. Or, paint the names on with watercolors, so they can be easily washed off.

I have had only one thing named after me – a sandwich in a local restaurant that has long since closed. I didn’t care what they actually put in it, as long as they held the mayo.