Gross-out Therapy

So now the FDA is going to require unpleasant graphics or photos to cover the top half of cigarette packs sold in the U.S. Some of them are really disgusting. Now, I don’t smoke (I stopped when I was 23), but there’s something wrong with these pictures.

I feel sorry for you if you do smoke. Beside the health issues, it’s just plain difficult. The number of places where you’re allowed to do so is diminishing rapidly. The people pass initiatives to load punitive taxes on cigarettes. Smoking used to make you look sophisticated; those days are over.

But I see a really slippery slope here. If the government is going to start requiring those who put out potentially bad products to post ugly pictures on their packaging, where is that heading? Instead of the fancy label on that $30 bottle of wine you just bought, will there someday have to be a photo of a cirrhosis-scarred liver on the bottle? Or how about pictures of fat kids on Coke cans? Or someone throwing up after eating hamburger meat with E. coli?

Attempts to force physicians to show pictures of aborted fetuses to women opting to get that procedure have been blocked consistently. So why are these cigarette-pack graphics any better?

Gross-out therapy has been tried before. I heard a neurologist, who’s an expert on addiction, interviewed on NPR yesterday. He said that in the short term, such measures do actually work, causing people to want to give up bad habits and discouraging newbies from starting or continuing with them. But after a while, the effect wears off – we humans can adapt to almost anything -- and we’re left with just that extra little bit of required ugliness in our environment, accomplishing very little.

It’s an accepted fact that smoking kills people. Even alcohol, in moderation, is purported to have some health benefits. But tobacco has virtually nothing to recommend it, except that the plants help repel certain insect pests in gardens. So if it’s so awful, why doesn’t government stop fooling around with these behavior-altering schemes and simply ban tobacco outright, maybe after a five-year warning?

Cold turkey is really the only thing that works. And it’s a lot cheaper.